While working for our project, we've across an inter school event; BMI Media Fest. It seems like a brilliant opportunity to put our talents on stage. Therefore, we've decided to take part in in the category "Public Advertisement." Our idea is simple as it focuses on the consequences of smoking, but we want to highlight the waste of money that could've helped someone worthy or in need of it. We bring on screen a young boy who begs for money, but our hero, refuses and decides to risk that cash on his health. Our word pitch is simple a it follows.
"We don't pay to save lives, but to destroy our own"
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